We also ran the audio clip of Ambani’s statement through Itisaar, a deepfake detection tool developed by IIT-Jodhpur, that estimated the voice to be fake. This part has been lifted from the original video and can be seen in the viral clip with a fake audio of Ambani overlaid on it. We noticed a microphone of news agency ANI behind the text plate in the viral video and searched for Ambani’s original interview on YouTube and found that it was shared on February 26, 2024. In the 16-second clip, Anant Ambani is purportedly talking about a reward that Indians can avail by downloading his gaming app.
Credibility of the domain promoting the download of the app The overall analysis concluded that the video contained AI-generated or deepfake content with 99.8 per cent certainty. We analysed the clip of Mukesh Ambani using the AI-detection tool Hive Moderation. Nowhere in the interview does the actor endorse any Ambani investment app. A reverse image search led us to Roshan’s original video—an interview with Anupama Chopra published by the YouTube channel of Film Companion on January 29, 2024.
Holding one of the chickens in his hands, he tried saving an entire lot of poultry from being transported to meat stores. In the video, the businessman and Vantara’s visionary, Anant was seen holding a chicken pulled out of the poultry van. Radhika Merchant spotted with Mukesh Ambani and Nita Ambani at a mall, steals limelight in glamorous jumpsuit, Watch viral video
- Scammers use these videos to lure people to download the dubious app and have also created a fake Play Store to appear genuine.
- ClaimFacebook ads, purportedly featuring Nita Ambani, Anant Ambani, Yogi Adityanath, and Gautam Adani, promoting a mobile game app, promising easy money.FactNo such endorsements, viral ads were found to be deepfakes.
- The confidence scores that returned indicated the use of synthetic audio as well as manipulations using A.I.
- Pointing to the visual artifacts in the video, they added that the teeth of Mr. Ambani are distinctive in real life but less so in this manipulated video.
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- They added that the audio track is used as an input for any lip-sync model that’s why the inconsistencies in the lip-sync were picked up by their tool around those specific moments.
According to the DAU, a closer look at the viral videos, particularly Nita Ambani’s, shows primitive attempts at lip syncing, quivering lips and shaky dentition, all signs of AI manipulation. The Deepfakes Analysis Unit (DAU) analysed the video and found it to be manipulated with synthetic audio. The Deepfakes Analysis Unit (DAU) analysed the videos and found that they were fabricated using A.I.-generated audio. While we were confident that synthetic audio had been used in the three videos, we wanted to get an expert view on one of Mr. Ambani’s videos in which his lip-sync seemed convincing. For the other two videos, the tool gave a high probability of the audio track being real, which could be because there was background noise in both the videos and that can impact the results from a tool. The visuals of the dubious app, bundles of money, and the people celebrating could not be found in any of the original videos.
With over 600 million mobile users, the country offers a fertile ground for innovative digital games that combine fun with engagement. As one of the fastest-growing entertainment sectors, India’s mobile gaming market is forecasted to exceed USD 8.6 billion in value by 2027. In response to the surging demand for accessible and engaging mobile games across India, the widely played Chicken Road Game has formally announced its expansion within the country. Chicken Road Game shows that even in a world of high-end mobile games, a simple concept with fun gameplay can capture hearts.
The video shows Anant Ambani promoting a gaming app ‘Avi by Ambani’. A video reportedly featuring businessman Anant Ambani endorsing a gaming application developed by the Ambani Group called, ‘Avi,’ that could enhance the earnings of middle-class Indians is being shared on social media. After watching the complete video, we found no instance of Anant Ambani announcing any gaming app.
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Adityanath did not endorse an online game at any point in the interview, which shows that the viral ad was digitally altered. We ran the video past TrueMedia, an AI content-detection tool, which detected “substantial evidence of manipulation”. We also ran a keyword search for “Aviator Nita Ambani Anant Ambani Yogi Adityanath Gautam Adani”, which did not throw up any credible news reports about any of them endorsing such an app. Newschecker noticed that the lip movements of Nita Ambani, Anant Ambani, Yogi Adityanath, and Gautam Adani, felt unnatural and were not completely in sync with their speech, raising our doubts on whether the videos were digitally altered. Based on our observations and analyses from experts, we can conclude that the three videos we reviewed were fabricated using generative A.I. Pointing to the visual artifacts in the video, they added that the teeth of Mr. Ambani are distinctive in real life but less so in this manipulated video.
A Google keyword search for “Avi game” and “Anant Ambani” did not yield any credible results about any such game launched by the industrialist. We also analysed the audio using DeepFake-O-Meter, where six detectors found it likely to be AI-generated, with scores ranging from 65.3 per cent to 100 per cent. The overall video was found to contain AI-generated or deepfake content with an aggregate score of 99.9 per cent.
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She talks about Gaza in the news story and there is no mention of the Ambanis. A strange quivering around Mr. Ambani’s lower lip is evident in a four-second segment, that vibration appears to be compressing the microphone held very close to his mouth. However, in the other video the lip synchronisation of all the subjects featured is visibly imperfect, including that of Mr. Ambani, the anchor, as well as the third person. The quality of the video is very poor with heavy pixelation around her mouth. A cluster of other microphones bearing logos resembling those of leading Indian television channels are also visible in the video.
Chicken Road Game has been released with a mobile-first approach, optimised for Android devices commonly used across India. The Chicken Road Game, a mobile-based casual title, has officially entered the Indian gaming space. They observed that the video purports to be a news report but the bottom banner stays the same for the duration of the video. The team said that there is evidence suggesting that the video contains synthetic, A.I.-generated material.
- The visuals for the second clip featuring Mr. Ambani were lifted from a press conference that he addressed in Feb. 2024, it mentions nothing about a gaming app.
- Anant Ambani’s ‘Padyatra’ from Jamnagar to Dwarka The journey, spanning approximately 141 kilometres, is expected to take 12 days, with Anant walking 15 to 20 kilometres daily.
- During his sacred padyatra from Jamnagar to Dwarka Anant encountered a poultry van transporting chickens.
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- NewsMeter found that the claim is false, as no such gaming app has been announced by the Ambanis or by others featured in the video.
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It claims that the game is so simple that even a “child can play” as it only requires one to “launch a plane and as long as it is allowed to fly, income will keep increasing.” It appears that he is not looking into the camera and is instead focusing on something or someone else. We don’t have any evidence to suggest whether this suspicious video originated from this account or from another account. The account which posted the video uses the name of former Brazilian footballer Rodrigo Taddei and carries his photo as the display picture.
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In the top left corner of the video frame a logo that reads “btTV” is visible, it resembles the logo of Business Today TV, which is part of Business Today, a business news outlet. The video has been packaged like a news clip that shows Mr. Ambani addressing a press conference. The video is 10-minutes-and-21-seconds long, though, it has only 49-seconds of audio-visual content followed by a series of static scenic images. Detection tools and getting our expert partners to weigh in, we were able to conclude that synthetic audio was used to fabricate the video.
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The DAU noticed an uptick in such videos around the time of his wedding in July. Ambani’s facial movements are more pronounced in the original video compared to the manipulated video, especially the movement of his eyebrows. The clothes and backdrop of Ambani in the manipulated video and the one we traced are identical. Though his lip movements appear to be in sync with the accompanying audio his upper lip seems static, which is especially visible in close-ups.
Therefore, we conclude that the video’s audio has been manipulated using AI technology. Furthermore, we analysed the video using the AI detection tool Hive Moderation, which determined that the audio is likely AI-generated with a confidence score of 99 per cent. Moreover, it is unlikely that he would introduce a gaming app during a press conference related to Vantara. Additionally, we searched for the gaming app Avi by Ambani but found no media reports about it. Anant also ensured that the owner was compensated for the rescued chickens, demonstrating a commitment to animal welfare. During his foot march, or ‘padayatra,’ from Jamnagar to Dwarka in Gujarat, Anant Ambani, the son of industrialist Mukesh Ambani, made headlines by rescuing a flock of poultry chickens.
A grammatical oddity in the speech in this video is that the female voice makes a reference to the self as male. The other visuals in the video include the app’s interface, graphics showing multiple returns, and winners celebrating. The video abruptly ends at the 14-second mark, with the rest of it being a black screen with arrow prompts to download the app. A male voice that follows, recorded over visuals of him apparently speaking to the camera, promises monetary returns from the app. That video opens with visuals of a news presenter in a studio setting talking to the camera, a logo resembling that of BBC Hindi is visible on the top right corner of the video frame.
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The video, shared by a Facebook user, ends with Kohli’s audio urging people to immediately download the app using the link in the post. One of the videos shows Mr. Beast in a fictitious promotion for the African market, explaining how users can earn money in the Aviator game by investing small amounts, like 1,000 Kenyan shillings, and gaining returns based on a multiplier. Scammers use these videos to lure people to download the dubious app and have also created a fake Play Store to appear genuine. AI audio detection platform Resemble.ai also found the audio heard in the video to be fake. The claim that Anant Ambani announced a gaming app to help Indians increase their income is false.
This is not the first time that original videos featuring Ambani have been manipulated using synthetic audio to falsely link him to suspicious gaming apps. Three videos, which show Anant Ambani, Nita Ambani, and former Indian cricket team captain Virat Kohli promoting gaming applications, are going viral on social media platforms. The Ambanis have been falsely linked to dubious gaming apps through several videos in recent months, the DAU has debunked some of those videos, which had been produced using synthetic audio. CloudSEK’s investigation showed that deepfake videos feature well-known celebrities and high-profile individuals endorsing a mobile gaming application called Aviator. Hence, the viral video showing Anant Ambani promoting gaming app was found to be manipulated using AI. On the basis of our findings and analysis from experts, we can conclude that original footage of Ambani was manipulated with synthetic audio to peddle a dubious gaming app in a bid to scam the public.
Newschecker has already debunked a spate of similar fake celebrity ads on social media over the past year, promoting dubious quick get-rich schemes, which are created by cloning voices of famous personalities using AI tools and altering the mouth movements in real videos to match the new audio. ClaimFacebook ads, purportedly featuring Nita Ambani, Anant Ambani, Yogi Adityanath, and Gautam Adani, promoting a mobile game app, promising easy money.FactNo such endorsements, viral ads were found to be deepfakes. To get an expert analysis on the audio tracks in the videos we escalated the videos to ElevenLabs, a company specialising in voice A.I. For both the videos featuring Mr. Ambani, Hive AI’s deepfake video detection tool did indicate that the videos were manipulated using A.I.
We found that the original video was the press conference when Ambani announced Vantara, an animal sanctuary.
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Mukesh Ambani, Nita Ambani’s son Anant Ambani pays double price to buy 250 chickens due to…
We were able to trace the news anchor’s visuals to this video published by the official Youtube channel of BBC News Hindi on May 7, 2024. We undertook a reverse image search using screenshots from the videos to find the origin of the various clips interspersed in those. In all the three videos the intonation of the subjects sounds very robotic, scripted, and devoid of emotion. Of the two videos of Mr. Ambani that we analysed, the one that features only him, does not show signs of dissonance between the lip movements and corresponding words.
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